The social media landscape is constantly changing, and LinkedIn is no exception. To keep up with the latest trends and changes in LinkedIn, you need the right tools. Here are our picks for the most popular tools and apps to manage LinkedIn profiles and company pages in 2022.
Why LinkedIn?
LinkedIn is currently the most important social media platform to invest in because it is a great way to connect with other professionals. While Facebook might still lead in many aspects of B2C, there are also some interesting aspects in which LinkedIn is the platform of choice for digital marketers in B2B. You can find new jobs, connect with potential customers, and – be social – finally. Since just a few days, users can even react with a “funny” emote to posts. Things are going well, and I also consider it one of the most important platforms to invest in right now. Since Microsoft acquired LinkedIn, they turned it into a social network for professionals that is actually used for more than just creating your virtual CV.
As a social media platform with a focus on professional networking with the most significant number of users in the world, LinkedIn is a powerful tool for businesses and digital marketing managers. Here are some of the most popular tools to help you effectively manage your LinkedIn profile and company page in 2022.
What social media management tools are there for digital marketing on LinkedIn?
The social media landscape is constantly changing, and LinkedIn is no exception. In order to keep up with the latest trends and best practices, digital marketing managers need to be aware of the most popular tools for managing LinkedIn profiles and company pages.
We identified some of the most popular social media management tools with a focus on LinkedIn. Let’s jump right into it.
Hootsuite
This is one of the oldest and most prominent social media management tools there are. They used to have more affordable plans, but they never stopped innovating. For LinkedIn, in particular, Hootsuite provides users with social media analytics, posting and scheduling features, as well as content management tools.
Sprinklr
Sprinklr has been gaining a lot of traction lately. It’s an all-in-one platform that offers social media listening, publishing, engagement, advertising, and analysis. For LinkedIn, Sprinklr provides users with social media analytics, content management features, and the ability to create and publish posts.
Later
Later is not yet that well-known, but they are catching up. This social media management tool is focused on helping users improve their social media strategy. Later provides users with social media analytics, posting and scheduling features, as well as content management tools. For LinkedIn in particular, Later offers users the ability to create and publish posts, as well as social media analytics.
HubSpot
One of the most popular CRMs there happens to be HubSpot, but beyond sales, they also have service management and marketing features. When you think about LinkedIn and how you report the success of campaigns in a sales journey, HubSpot offers great insight. You’re able to see social media analytics and traffic sources and even create custom reports.
Buffer
This social media management tool is known for its ease of use and ability to help users improve their social media strategy. Buffer provides users with social media analytics, posting and scheduling features, as well as content management tools. Like many other social media tools, Buffer supports more channels than just LinkedIn, but it’s still a great tool for managing your LinkedIn presence.
Sprout Social
Sprout is used by some of the biggest brands there are, and for LinkedIn in particular, it boasts an impressive client list. With Sprout, you can quickly and easily post updates to LinkedIn as well as add multimedia content like photos and videos. You can also track your social media analytics so you can see how your posts are performing and adjust your strategy accordingly.
Spredfast (+ Lithium = Khoros)
Have you tried Spredfast yet? Well, if you haven’t, you probably won’t be able to anymore because they joined forces with Lithium and are now doing business as Khoros. They praise themselves as more of a customer engagement platform nowadays though than a simple tool to manage social media, but they surely boast a great number of features even though they are not presented that clearly on a first glance.
Surprise: LinkedIn!
Oh my god, yes! Use LinkedIn to manage social media on LinkedIn. It costs absolutely nothing but your time and creativity. It might not be supporting you with augmentation features, and it might not be that ideal as far as reporting goes, but what’s better for experiments and scaling than a service that doesn’t cost any money? If you want to learn the ropes – always start with the native tool.
Summary
There are many fantastic solutions out there to manage LinkedIn social media profiles and company pages, and while some are more affordable than others, you might first want to assess your goals and requirements prior to comparing your management options. And if you’re on a sensitive budget, or if you’re still learning your way around social media and digital marketing, you might just want to use platforms like LinkedIn without management apps to understand better how things work. Stay away from automating too much and make sure you keep the social in social media real.
There are of course more than these few that I listed here and you can find some more explained in the video below by Ed Lawrence from the Influencer Marketing Hub such as Loomly, Agorapulse, Promo Republic, and others. Kindly note however that the video is rather general and does not focus on LinkedIn social media marketing.
YouTube: Best Social Media Scheduling Tools to Save You Time
Photo credit: The feature image has been done by Sentavio.
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