Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google.
The new strategy for the app went into effect in 2020 after Google shared data insights to guide the brand.
EXCLUSIVE: Robert Schwartzman and Cole Harper’s growing U.S. distribution and sales firm Utopia has promoted Kyle Greenberg to Head of Marketing & Distribution.
During Greenberg’s tenure, Utopia has released movies including Vortex by Gaspar Noe, El Planeta by Amalia
Citing an intense surge in complaints from Medicare beneficiaries in 2021, the Centers for Medicare and Medicaid Services (CMS) set forth new rules and definitions for Third Party Marketing Organizations (TPMOs).
TPMOs are now defined as “organizations and individuals, including
Users on TikTok are being encouraged to market unhealthy food and drink products by their manufacturers, according to research in the British Medical Journal.
By turning them into unofficial “brand ambassadors,” the brands are able to reach wider audiences with