Social media has grown into a digital realm. It has now become a crucial component of digital marketing. However, just because over 3 billion individuals around the world use social media, doesn’t necessarily mean it is simple to maximise its potential.
The success of social media is heavily reliant on its users. Their behaviours are always evolving, and new platforms emerge. With so many changes to keep up with and channels to monitor, social media managers can quickly get overwhelmed.
But don’t worry, we’ve got you covered with the top free social media management tools listed below.
What is Social Media Management?
Social media management is the practise of managing online interactions and information on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter. Its purpose is to develop a company’s internet presence, market, and sell products.
A social media manager is in charge of managing social media activities, which include several jobs such as content creation, scheduling, data analysis, and audience engagement.
As a result, social media management entails more than just posting to your company’s social media profiles. It all begins with deciding who you want your firm to represent on social media. Then you’ll need to develop relevant material, engage with your audience, and explore for new ways to enhance visibility and reach out to more people.
Social Media Management Techniques
Social media administration may be tedious and time-consuming. It is also a job that demands careful planning and clever work. And if you want to be a great social media manager, here are a few pointers:
Consistency is the key to social media content publication, but nothing is better than nonsense posts with quality information. Sharing valuable content is more vital than having a steady stream of updates. Make certain that your material is outstanding or appealing enough to be shared or retweeted, and that your business name is highlighted.
There will be an increase in engagements if you can generate material that remains relevant and beneficial to your audience over time. This suggestion is a much more successful technique to capture the audience’s attention and establish a long-term relationship with them across social media networks. After all, the heart of social media marketing is content.
Data Tracking and Analysing
Data does not lie; it indicates whether your social media strategy is successful or not, which material is effective, and which is not. You won’t know how many people have seen your posts or the engagement rate unless you look at the data! As a result, recording and analysing data is critical in social media management.
Many programmes, such as Buffer, which is great for analysing tweets and looking at Facebook insights, assist in quickly mining social media data. You’ll learn about the metrics associated with each goal you’ve set for your social media strategy.
Automate Repetitive Tasks
Tired of the burdensome and tedious activities that must be completed on social media on a daily basis? You can save time by automating your social media efforts.
But how? Many technologies, through various automation methods, can make your social media administration easier. They not only allow you to instantly share posts across many platforms at once, but they also allow you to discover new content.
Use Essential Tools
Using multi-functional tools can help you maximise your social media efforts. These tools can help you more efficiently manage your social media efforts, streamline your workflows, and save hours of time filling out your social media feeds.
Social media management solutions may do everything from scheduling to collecting and analysing data. Depending on the objective and requirements of your social media strategy, you may use different tools for your social media activity. Whatever tools you use, be sure they are appropriate for your company in terms of price, functionality, usability, and efficiency. If you use the wrong tool, you can squander time and money.
Fortunately, most social media management systems are inexpensive or even free, ensuring that you have a solution.
6 Best Free Social Media Management Applications
#1 Circleboom Publish
As the most comprehensive social media management tool, Circleboom Publish covers Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile. From the same, simple Circleboom dashboard, you can connect and manage your many accounts on major social media platforms.
You can share your social network postings immediately or schedule them for a later, predetermined time using its simple scheduling options. You may also use queue scheduling to set time intervals and deliver your social media posts continuously.
Circleboom Publish has its own dashboard where you can create and design social media content. Canva, Unsplash, and Giphy are built-in tools that allow users to simply organise their social network posts. Canva offers ready-to-use social media layouts for each site, so you don’t have to worry about image size restrictions. Circleboom allows you to enhance your social media content with useful photographs, animations, filters, effects, typefaces, and many other useful components and tools.
Last but not least, you can link numerous RSS Feeds to different accounts. As a result, you may keep your social media accounts active and updating even while you sleep. Furthermore, the “Discover Articles” function allows you to uncover and share outstanding articles from reputed periodicals all around the world based on your interests.
#2 FS Poster
FS Poster is a WordPress Social Media Scheduler that helps you grow your online network and engagement by automatically distributing your WordPress content. FS Poster allows you to post to 15+ social networks directly from your WordPress dashboard.
The Lite edition contains a limited range of capabilities that are appropriate for small-scale social media management. The Premium edition, on the other hand, contains limitless social media accounts on 15 different social networks, as well as unique post types, all of which are key elements to look for in a social media scheduler.
The major question in social media management is always: Lite or Premium? The answer is usually determined by the size and needs of your company. If you own a small business with modest social media needs, FS Poster Lite could be the ideal solution. If you’re a larger company with more complex social media demands, FS Poster Premium is probably a better option. Try it right now.
Buffer has long been a popular social media management tool. It’s a simple and trustworthy platform where you can manage your social media networking in a clean and well-organized dashboard.
The app has a comprehensive set of capabilities for publishing, engagement, analytics, and team collaboration. Your scheduled posts are displayed in the form of a queue list. You only need to scroll down to discover which posts have already gone live, their status, platform, and time.
Buffer allows you to track your followers’ activity and choose the best moment to post your content based on that.
Hootsuite is a popular tool for streamlining your social media administration. You can easily search, schedule, manage, and report on social media with the aid of this programme. It allows you to monitor and control what’s going on in your social media world from a single dashboard.
It’s an efficient and time-saving programme that generates a steady stream of social media updates. It keeps your social presence active 24 hours a day, seven days a week by automatically scheduling hundreds of posts across numerous platforms at the same time. In summary, you may schedule limitless posts in advance, manage several social media accounts in one dashboard, and integrate with over 150 solutions out of the box to boost your social media efforts.
Customizable and thorough reports give you the information you need to evaluate your social media results. You’ll be able to see how people are connecting with your material or how well your social media campaign is doing. Everything, good and evil, appears in front of your eyes. It is also easy to deal with your audience’s mentions, hashtags, keywords, and messages.
Tweetdeck is a free web tool that helps you get more out of Twitter. It connects to your Twitter account and allows you to monitor all customisable streams of information, such as tweets, alerts, messages, tags, and scheduling sections, in a single, user-friendly interface.
Tweetdeck appears to be simple and tidy, yet it is helpful when you have to manage more than one Twitter accounts. It also helps you to analyse which times of day resonate most with your audience and make your material available at any time without needing to upload in real-time.
#6 Social Champ
Social Champ is a strong social media management tool with several integrations and capabilities. The tool’s numerous features include support for Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google Business Profile, and YouTube.
Not only does Social Champ provide a variety of scheduling choices, including bulk uploads, specific time slots, Auto RSS, queues, and more, but it also includes all designing tools, analytics, and planning. The content dashboard has a simple user interface and an easy-to-navigate flow, allowing you to plan a large amount of content in as little time as possible. Using the same dashboard, you can create, edit, design (through in-app visual connections), schedule, and track all of your social network posts.
You can also generate downloadable PDF reports with graphs and charts ideal for presentations. These graphs show your weekly and monthly performance.
The free social media management tools are wonderful if you simply use them for personal or small business use, but they are somewhat limited, so we’ve included our top three paid social media management solutions.
#1 Zoho Social
By boosting your branding on social media channels, Zoho Social may help you develop your business or even your agency. The application has a well-organized feature set that allows you to easily track the success of your social channels.
You can use Zoho to schedule your posts using your own timeline or use Zoho’s predictions for the times your followers are most active to enhance reach rates. A content calendar is included with the programme, allowing you to visualise the posting timeline and organise your posts as you see fit. Monitoring your postings on Zoho Social is no longer difficult because numerous listing columns are supplied to keep you up to current on what important across channels. With the entire analytics tool set, which includes Facebook lead ads, CRM connectors, and extensive reporting options, you can particularly comprehend your audience’s insights.
Individuals, businesses, and agencies can sign up for Zoho Social plans ranging from $15 to $400 per month. Each plan includes a comparable feature set to meet the needs of the market. You can sample these programmes for free in advance and pay once the trial period ends.
SocialOomph provides a wide range of functionality for many social media sites, from standard features like scheduling and analytics to unique ones like automatically erasing obsolete Twitter DMs from users’ inboxes. According to Zendesk statistics, SocialOomph is in the top 5% of social media management tools.
This programme can manage your activity across many social media networks, including Facebook, Twitter, LinkedIn, and others. It is possible to automate direct messages to new followers on Twitter in order to welcome them and begin creating a connection with them. You may also use keyword searches to find people with a lot of influence on Twitter.
#3 Sprout Social
Sprout Social is another all-in-one social media management solution. It offers capabilities for all elements of social media administration, from scheduling, authoring, and publishing to monitoring and reporting.
Sprout Social, in particular, includes social CRM features that can help you better understand your consumers, serve them better, and build a strong relationship with them.
This tool’s reporting capabilities are outstanding. All reports for Facebook, Twitter, Instagram, or LinkedIn are designed so precisely and tastefully that you may use them without editing anything.
Which tool are you going to use?
Free social media management tools are a godsend to small businesses. Social media management solutions come in a variety of styles and features. The appropriate tool for your business is determined by your social media goals and demands. And how you use the above list is entirely up to you. Visit your preferred website and use your investigative skills to identify the perfect tool for you.