In contrast to what many people may think, there are a number of different forms of Facebook ads you can use to market your business. Advertising on Facebook is an effective way to quickly and easily reach out to large volumes of people.
Even if your competition are not advertising on Facebook, you need to. The reason is that there are over 1.3 billion active daily users on Facebook just waiting for you to pitch your products and services.
Some Facebook ad types are better and more effective than others, depending on what you’re trying to achieve. Here are the 4 main forms of Facebook ads that you should think about for your business.
1. Get More Page Likes
When you advertise to get more page likes, the good thing is that you’re continuously developing an audience who are going to follow your business even after the ad has stopped running. If people like your page, they’ll be able to get updates on your business even without you needing to advertise to them.
2. Get More Post Interaction
You can pay to ‘boost’ a post from your page to get more engagement and clicks through to a link which is included in the post. Post interactions will additionally promote the post, since friends of friends will see the ad too, even if you haven’t aimed it to that particular demographic. Additionally, if people comment and share the post, they’re doing free advertising for you.
3. Video Adverts
Videos work best if you’re trying to get a following of people who will come back for more. Videos are a great way of getting more interaction and more clicks through to your website. If you post an amusing or interesting video you’ll get extra likes on your page and increase your fan base.
4. Carousel Ads
These forms of Facebook ads work best if you have a website that sells products or a range of services. You can publish several photographs in the same ad, typically around 3-4, and the viewers can scroll through the pictures. This makes it possible for you to advertise more content within the same post and lets you create a bigger post which looks more attractive and contains a lot of helpful information.
While these different forms of Facebook ads are an excellent way of advertising your business, it’s still important to control costs in order to stay within budget and ensure that you’re not spending too much money on obtaining the extra business.